Addi Gibson DESIGN

Lauren, a Licensed Professional Counselor and owner of Pollema Counseling Center, is expanding her practice with a focus on holistic healing, aiming to make therapy easy and accessible. As the designer behind her brand, I played a pivotal role in shaping its identity, from crafting the logo to establishing a cohesive design system that resonates with her target audience, primarily in their 20s and 30s. Lauren envisions a welcoming yet professional brand as she develops her growing business.